GROUPON GUIDE TO CHICAGO
Go to the Real Red Wedding, a Celebration of “Game of Thrones’” Insane Cultural Reach
BY: Shannon Jewitt |Mar 20, 2014
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The Rum Lab Marketers LLC
A member of Outkast has never collaborated with True Detective. Restaurants in hip neighborhoods don’t throw American Idol–themed events. But Game of Thrones is different.
The
The prerelease party for the beer is a reenactment of the marriage of Roslin Frey and Lord Edmure Tully—the infamous Red Wedding.
For those unfamiliar with the show, the event is essentially “a medieval wedding reception where all of the characters have murderous hearts and ulterior motives,” said Matt Tanaka, the digital marketing manager at Lakeshore Beverage.
Fans have responded enthusiastically, scooping up all 200 tickets within days. (Those who didn’t snag tickets may still be able to attend the reception by filling out 